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In the early 2000s, one of our South African SDRs worked as an EMT.
Long before he ever ran a sales call, he was riding in ambulances.
And, he told me the most important question he asked any patient: "Where does it hurt?"
If someone was unconscious, he had to guess from the outside.
But if they were awake, he could ask directly. "What kind of pain is it? Stabbing? Pressure? Pounding?" The more they could tell him, the better he could treat them.
He runs his sales calls the same way
When a founder reaches out, something hurts. His whole job is to find where it hurts most, then treat that first.
And here is the thing about most founders I talk to: they can feel that something is off.
The week is heavier than it should be. Growth has gone quiet. You are not imagining it.
One survey found entrepreneurs spend about 36% of their work week on administrative tasks, and more than half of founders reported burnout last year.
So most founders do the only thing that feels available.
Work more hours and hope it passes. That is treating the symptom, not the diagnosis.
Run his pain test on your own business
Three questions, the same ones he asks. Answer them honestly this week:
Where does it hurt? Which task makes you sigh when it lands on your calendar?
What kind of pain is it? A one-time crunch, or the same fire every single week?
Who should actually be doing it? Does it need you, or does it just need someone?
The fix is usually a hire, not more hours
Most of the time, the answer is not "push harder." It’s that the wrong work is sitting on the wrong person, and that person is usually the founder.
Once you can name where it hurts, the fix stops being a mystery and starts being a hire.
That is the part we are good at, and our clients think so too (check out some of their success stories here).
Here is why working with us is the easy call:
You hire the talent directly. No markups and no middleman margin.
We charge one flat fee. A percentage-of-salary recruiter gets paid more when you spend more. We do not. We only win when we find you the right person, not the most expensive one.
We source from four funnels, not one. Regional job boards, headhunting people who are already employed, region-specific content, and referral partners. You see candidates other recruiters never reach.
It is fast. Half of our clients hire one of the first candidates we show, with a median time to placement of 17 days.
It saves real money. Because we source from South Africa, Eastern Europe, and Latin America, our clients cut payroll by up to 70% with no drop in quality.
If you can feel it but can't name it
That is exactly what a call with us is for.
If you can tell something is off, that the business could move faster than it is, but you cannot put your finger on it, we will help you find where it hurts.
Then we match you with a candidate who eases the pain. Just reply to this email or book a free call below.
Until next time,
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