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- September Salary Snapshot: Customer Support Edition
September Salary Snapshot: Customer Support Edition
Side-by-side breakdown reveals why smart companies are looking beyond US borders
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Good customer support is expensive.
Great companies need great customer support.
You want to be a great company.
Here’s how to solve this problem.
You’re paying $60,000+ for a single US-based rep, yet customers still wait hours for responses, and coverage drops off after 5 PM.
That’s the reality for many companies.
The solution? Have a few elite, in-person US hires, and augment with talented customer service professionals from South Africa and Latin America.
Let’s take a look at some numbers
The Real Numbers: Customer Support Salary Comparison
Here’s a side-by-side look at what you actually get for your money.
Metric | United States | South Africa | Latin America |
Avg. Hourly Rate | $20–$28 | $8–$12 | $7–$11 |
English Proficiency | Native | Native | High Fluency (C1/C2) |
Time Zone Overlap | Full | Strong overlap with EST mornings | Full (EST / CST / PST) |
Cultural Alignment | Native | Very High (Western media, business norms) | High (deep US media exposure) |
Source: Go Carpathian placement data and regional salary benchmarks
What This Data Means for You
1. The Bigger Picture: Twice the Team, Same Budget
This is where the numbers speak loudest. At US rates, one rep costs you $70,000+ a year. For that same budget, you could build a two- or even three-person team out of South Africa or Latin America, each fluent in English, fully vetted, and motivated to grow.
More people on the phones doesn’t just mean savings. It means:
True coverage. No single point of failure if someone’s out sick.
Faster responses. One rep clears the inbox while another handles live chats.
Happier customers. Shorter hold times and more consistent service across time zones.
2. Professional-Grade Communication
South Africa offers a huge pool of native English speakers. In Latin America, top candidates test at C1 or C2 fluency and handle complex conversations with ease. Our vetting process includes written and spoken English tests, so you see proof before you hire.
3. Aligned With Your Business Hours
Time zones aren’t a hurdle. South African and European agents work standard US shifts, so they’re online with your team and your customers. Latin American hires, meanwhile, sit natively in EST, CST, or PST. You don’t have to juggle odd hours or chase someone across the globe; your support runs seamlessly on your schedule.
How We Source Elite Support Talent
Posting on job boards won’t get you this level of talent.
At Go Carpathian, we use four recruiting funnels: regional job boards, headhunting, referrals, and region-specific content.
Every candidate goes through multiple interviews, English testing, and role-specific assessments before you ever see them.
That’s why 50% of our clients hire the very first candidate we introduce.
If you’re tired of paying premium rates for average results, it’s time to rethink your support strategy.
Free Discovery Call with Recruiting Specialist
Until next time,
Nathan