Play stupid games... win stupid prizes

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My freshman year of college I got a job for my dad making cold calls to people who had signed up to old marketing events.

It sucked.

Mostly to avoid cold calling I convinced my dad to let me try out running Facebook ads for him.

He hesitantly agreed and I began consuming every book I could on digital marketing.

One of the first people I ran across was legendary direct response marketer Dan Kennedy.

Dan’s philosophy can basically be summed up in this quote:

Whoever can spend the most to acquire a customer wins.

Dan’s not just talking about Facebook ads here.

He’s talking about one of the most grossly misunderstood aspects in business:

Your Profit Margins!

Companies with higher profit margins can afford to spend more money.

• They can pay for better employees 

• Better tech 

• More training 

• More research and development 

And in the advertising and lead generation game, they can outspend all their competitors to acquire all the good leads in a market.

Don’t play stupid games.

Many business owners are playing stupid games.

They hire expensive workers to do jobs they do not need expensive workers.

In effect, lighting their profit margins on fire.

With lower margins, they can’t spend money like they need to on lead generation and marketing.

The difference in costs is massive.

Rent in NYC is $85 per square foot per year

In Miami it’s $53.16 per square foot

In Romania, rent is $12 per square foot

(Sources: Sumper, Miller Samuel Real Estate)

So if you’re hiring a project manager in NYC, just know the only thing you’re really paying for is more expensive rent.

Not exactly a competitive advantage.

In lower cost of living countries with highly skilled workforces, you can pay less money to get more skilled workers.

What do you do with the extra profit you save?

Invest it back into the business.

If you’re not pushing at least some of your repetitive tasks like project management, quality assurance or copywriting to Eastern Europe, you’re leaving money on the table.

Dip Your Toes in the Water

Look, I’m not saying you should fire your US staff and move your entire operation to Romania.

That’d be silly.

There’s certain jobs that should be done by teams in person.

But there’s a lot more work that if we’re honest, is mostly just repetitive and could effectively be done by a highly skilled person remotely.

And if it can be done remotely, why not use one of the world’s highest-educated, hardest-working, and cheapest workforces?

Why not make more profit in your agency?

If you’re at least interested in seeing what’s out there, you should talk to one of my recruiting specialists.

—> Interested in learning more? Click here to book a free consultation with one of my recruiting specialists < —

They’ll help you go through your agency and identify

1. How much you could save
2. Which roles should not be placed in Eastern Europe.

What have you got to lose? It’s a free consultation. 

Until next time, 

Nathan

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