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I was on a call with a potential client last week when he hit me with a concern I hear all the time:

"The big thing for me is English, the level of their English, because these are like client calls."

He was skeptical about whether international hires could handle client-facing roles like an email strategist. He needed someone who could jump on calls, represent his agency professionally, and communicate flawlessly with clients.

I get it. When you're trusting someone to be the voice of your business, language skills aren't just nice-to-have; they're absolutely critical.

But here's what most agency owners don't realize: the "overseas talent can't speak English" myth is costing them tens of thousands of dollars in unnecessary payroll expenses.

The English Proficiency Myth

Many agency owners assume that hiring internationally means sacrificing English proficiency. They picture thick accents, awkward phrasing, and communication barriers that will frustrate clients.

This couldn't be further from the truth, at least when you know where to look.

The reality is that English proficiency varies dramatically based on:

• Region - Some countries have much stronger English education systems

• Professional background - People who've worked at multinational companies

• Education - Many international professionals have degrees from English-speaking universities

When the skeptical agency owner I mentioned expressed his concerns about client calls, I wanted to show him what he was missing.

Our Four-Funnel Approach Makes All the Difference

At Go Carpathian, we don't just post on job boards and hope for the best. We use four distinct recruiting funnels to find candidates with exceptional English skills:

1. Regional Job Boards - We tap into local talent pools across Eastern Europe, South Africa, and Latin America that most US recruiters can't access.

2. Headhunting Employed Talent - We actively recruit professionals who are currently working at companies like Amazon, Deloitte, and McKinsey and who already communicate in English daily.

3. Region-Specific Content - We create targeted content that attracts professionals who are already consuming English-language business content.

4. Referrals from Industry Leaders - Our extensive network connects us with pre-vetted talent who have already proven their communication abilities.

This multi-pronged approach is why our clients are consistently surprised by the caliber of English proficiency in our candidates.

Our Rigorous Vetting Process

Finding candidates with good English isn't enough, we need to verify it. That's why every candidate goes through:

• Written English assessments - Testing grammar, vocabulary, and writing style

• Verbal interviews - Multiple conversations to assess fluency, accent, and comprehension

• Role-specific communication tests - For client-facing positions, we simulate actual client interactions

Only candidates who excel in all three areas make it to our clients. This is why we can confidently place professionals in roles that require perfect English.

Where to Find the Best English Speakers

If English proficiency is your top priority, here's where we've had the most success:

• South Africa - Native English speakers with neutral accents that American clients find easy to understand

• Serbia and Croatia - Exceptional English education systems and cultural proximity to Western business norms

• Romania - Home to major Amazon and Deloitte offices, with professionals who communicate in English daily

Many of our best candidates have lived or worked in English-speaking countries before returning home, giving you the perfect combination of Western experience at Eastern European rates.

Try Something Better Than Just "Virtual Assistants"

Most agency owners I talk to are shocked by the level of talent available internationally. Instead of just virtual assistants, you could hire Email Strategists, Media Buyers, Operations Directors, and many more roles for up to 67% less than US equivalents, without sacrificing English proficiency.

 At Go Carpathian, we’ll show you the first candidates in 2 days. 

50% of clients hire someone we introduce them to within 2 days of onboarding.

Let’s talk!

Free Discovery Call with Recruiting Specialist

Until next time,

Nathan

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