I’m gonna hold your hand when I say this...

Why your data is a black box (and the $3k fix)

Not interested in hearing from Lean Leverage or Go Carpathian?

You’re spending $50k a month on ads. 

You’ve got six SDRs hammering the phones. The revenue is climbing, so you feel good.

But here’s the question that keeps founders up at 2:00 AM: Which $25k of that ad spend actually worked? 

And which two SDRs are just riding the coattails of a lucky lead list?

Most founders try to solve this by hiring a “Data VA” for $3/hour to hack together a Google Sheet, and then unsurprisingly, it’s ineffective, riddled with errors, and causes more problems than anything else. 

Or, they look at a U.S. Senior Analyst who, according to the latest Bureau of Labor Statistics data, now commands a median pay of $112,590 to $156,000+ plus equity.

However, there is a middle ground that most people are missing. And it’s sitting in your time zone.

Why LATAM is the Analytics Goldmine

When most of us hear the word “Analytics,” we think of endless complex data, staring at rows of numbers until we feel dizzy, and hours of manual work that we’d quite frankly rather not do.

But in Latin America, specifically hubs like Guadalajara, Medellín, and São Paulo, Analytics are a survival skill.

These regions are the backends for some of the world’s most complex Fintech and e-commerce companies. Brazil alone is home to over 1.5 million IT professionals and 13 "unicorns", including iFood. 

These pros are doing so much more than simply "inputting data"; they are analyzing, reporting, and building the infrastructure for $90B companies like Mercado Libre.

We’re seeing a surge of specialists who are math-obsessed, SQL-fluent, and priced for the LATAM market.

The Comparison:

Metric

The "DIY" VA

U.S. Senior Analyst

The LATAM Specialist

Technical Stack

Manual Sheets

SQL, Python, Tableau

SQL, Python, Looker/PowerBI

Business Logic

None (Data Entry)

High (Strategy)

High (Optimization)

Monthly Cost

~$1,000

~$12,000+

$2,600 – $4,500

Outcome

Broken formulas

"Corporate" reports

Real-time ROI tracking

Why They’re The Smart Choice (The Facts)

  • Education: Argentina and Mexico have shifted heavily toward STEM. Meanwhile, in Argentina, high schoolers take mandatory philosophy and ethics, and are trained heavily in critical thinking. 

  • English Proficiency: Argentina consistently ranks #1 in Latin America for English proficiency (EF EPI Index), often placing higher than many European nations. So you can have a high-level strategy meeting and hand off tasks without anything getting "lost in translation."

  • The Price Gap: You are essentially performing a talent arbitrage. While a top-tier analyst in the U.S. is out of reach for many mid-market firms, you can hire an "A-Player" in LATAM for roughly 70% less than their U.S. counterpart without sacrificing quality. 

The 1% Standard: Meet the Senior Data Engineer Who Costs $3,500

We recently sourced a candidate for a client that perfectly illustrates the "LatAm Advantage." He’s a Senior Data Engineer based in Argentina.

In the U.S., you would easily pay $12,000+ for this exact same resume. But, for a flat fee of $3,500/month, he provides the kind of high-agency leverage that changes a company’s trajectory:

  • The Architect: He doesn't just "look at ads." He built a complete data infrastructure from scratch, migrating a company from a manual mess to a streaming pipeline using BigQuery and Airflow.

  • The API Specialist: He designed connectors for 8+ sources (Meta, Google Ads, Shopify, AppLovin) to centralize every cent of revenue and spend into one dashboard.

  • The AI Edge: He’s already building AI-powered campaign automation using LangChain to pause underperforming ads and generate variations automatically.

This is the level of talent currently sitting in Latin America, and he isn't an outlier.

He’s just one example of the Top 1% profiles we look for through high-level headhunting, job boards, region-specific sourcing, referrals, and our on-the-ground recruiters based in Latin America, because who knows LatAM talent better than the people there?

End Q1 Strong

If you’re doing $1M+ in revenue and you don’t have a dedicated person watching the "leaks" in your bucket, you are burning at least 15% of your margin on inefficiency.

We headhunt and vet Analytics Specialists in LATAM who have built data stacks for 8-figure brands. They speak fluent English, work your hours, and cost less than a junior U.S. coordinator.

If you’re curious, we’d be more than happy to introduce you to candidates just like the one above. 

Reply to this email 

OR

[Book a Call With Our Recruitment Specialists] and we’ll show you exactly who we’ve got in the pipeline.

Until next time,

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Nathan Fales

Nathan Fales

Nathan Fales is an award-winning entrepreneur and social impact leader who’s spent the last three years helping U.S. businesses build high-performing teams across the globe. His Lean Leverage recruitment model has helped dozens of entrepreneurs hire smarter, scale faster, and achieve stronger ROI through world-class talent.