💰 How I book an extra 10 calls a month in 20 minutes a day

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This week I flew from the gorgeous mountains of Utah Valley to the busy streets of New York City to see my friend “Marketing Max” give a presentation that totally changed my business when I heard it for the first time back in 2021.

Before this presentation, our business mostly ran on referrals.

It was a good lead source, but not great.

It was hard to predict revenue, which made it hard to predict when we would need to hire, which made it… you get the point.

But after we implemented Max’s strategy, that totally changed.

The Context

Max is one of the greatest marketing minds in the game today.

(And no he doesn’t pay me to say that. I just think he’s a genius.)

After Max exited his agency for a 7 figure pay day two years ago, he started a Newsletter company called Growth Daily which reaches over 1,000,000 agency owners, brands, and B2B decision makers.

And because he has these newsletters, he’s got an unbelievable promotion machine.

Anytime he needs leads for his own businesses, he just includes an ad spot in one of his newsletters.

Free, on-demand leads. Could it get any better?

(By the way, the best part of Max’s system is that he sells ad sponsorships for other businesses too. This covers the costs of hiring a writer to produce the newsletters for him.)

In his presentation, Max broke down exactly how any agency can use a newsletter like his to book calls without spending any more money on lead generation.

I tried it starting last year and the results were insane. Here’s how to copy this strategy…

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How to book an extra 10 calls a month…

Follow the following steps to book 10+ sales calls per month using the exact same formula we stole from Marketing Max.

1. Collect a list of everyone that’s given you permission to contact them

• old leads

• vendors

• partners

• clients

• seriously, everyone. This is magic.

2. Add these people to an Email Service Provider

We use Beehiiv because it’s cheaper than most other options while still providing better functionality than most other competitors I’ve tried.

3. Gather 5 links from around the internet containing industry news

If I had an SEO agency, I would collect articles from big players like Hubspot, Search Engine Land etc. SEO is changing a lot right now so this would be an easy niche to find news about what Google is changing.

Not sure what to include here? Start bookmarking links on Twitter, LinkedIn, or Instagram that catch your attention while you’re scrolling. Odds are if it’s interesting to you, it’ll be interesting to your new audience.

4. Include a call to action

When we started out, our newsletter was simply a few industry-relevant links and a couple of bios of candidates we could place.

Going back to our SEO example, your CTA could be as simple as

“want to know what this news means for your business? Book a free consultation here.”

Don’t overthink it.

5. Send an email every week for 3 months

We were lucky enough to start booking sales calls after our first send. But not everyone is so lucky.

It usually takes time to figure out which copy resonates with your audience.

Testing is the name of the game here.

Of course, if you’re looking for help getting this part right, hit up Max on Twitter. He’s the guru on this kind of thing.

And that’s it.

Utilize the list you already have, provide something valuable, and book calls.

Easy peasy.

Don’t have the time or expertise to implement this strategy?

Look, I get it. As an agency owner, you’re probably running around like crazy just trying to keep up with client demands, hiring, firing, operations, sales etc etc

But if you’re too busy to get an additional 10+ qualified sales calls per month for free who is working on growing the business?

Who is making the time to implement game-changing strategies and tactics like the one I shared in today’s newsletter?

Think of all the growth you’re keeping locked away because you don’t have the time to grow your agency.

We designed Go Carpathian to take as little of your precious time as possible, while still delivering top-tier talent that actually understands your business.

Getting the right talent in your business means actually having time to book an extra 10 appointments a month for your sales team.

If you want to get your hires right the first time,

Click here to see if you’re a good fit for our done-for-you recruiting service.

(We are not cheap but that's why our hires don't suck)

Each hire goes through several rounds of role plays, reference checks, and verification to make sure you get the right person without spending all your time doing this yourself.

What have you got to lose? The discovery call is free!

Until next time,

Nathan

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Nathan
Co-Founder | Lean Leverage & Go Carpathian
Helping you hire the best & the brightest
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