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Ego is the enemy

I’m building my first-ever sales team at my recruiting company, Go Carpathian.

Actually our second sales team.

Our actual first ever sales team we had to fire after just a month.

And it was completely my fault

Let me explain

Background

A few months after starting the company, we started to see real growth for the first time.

We found a ton of great candidates and placed them at great companies.

That first round of hires absolutely crushed it for our business.

As a result, we had more leads knocking down our door than we knew what to do with.

At the time, I was still in college so I didn’t have time to make all the sales calls.

The logical solution was to hire a salesperson to do it for us.

At the time, Go Carpathian didn’t recruit salespeople but I didn’t think our lack of experience would be an issue.

I thought it would be as simple as

1. Write down my script
2. Give them a list of numbers to call
3. Get out of the way

Spoiler alert: this is the wrong way to build a sales team (actually any team.)

The problems started almost immediately and never improved. 

After just one full month, we had to fire the small team and start over.

This mistake cost us well over $250,000 and easily could have been avoided.

But because I thought I could future it out on my own, we had to pay the price.

Here’s what we changed…

Two key things have changed since that disastrous first attempt.

First, we gained experience playing the role. 

Most business owners forget there are two ways you can gain experience.

You can earn it or you can pay for it.

We decided to pay for it.

I’m not a sales recruiter.

But I do know how to find, vet, and hire great sales recruiters so that’s what we did.

Instead of having to repeat the same mistakes over and over, we rely on our recruiters’ experience to guide us.

Second, we got experts to design our recruiting strategy.

Our next hire is a Sales Development Representative (Appointment Setter)  in North Macedonia, a small country just north of Greece in the Balkans. 

Why North Macedonia?

There’s a large pool of English-speaking salespeople chomping at the bit to get experience in American companies and grow their careers.

The starting salaries are as low as $500 a month with more experienced reps go for about $1,000 a month which is insane.

Hiring sales reps comes with challenges. Designing the role, picking out the sales activities, coaching, and managing, all of it can be tricky.

Plus there’s nuance with how to coach salespeople from different countries. New opportunities and a few challenges emerge.

To seize the opportunities and avoid the challenges, I consulted with many, many sales leaders both in the US and in North Macedonia.

We used their insights to refine our recruiting strategy and design a job description with the correct salary, work expectations, and carefully designed to attract only the top candidates.

This combination of experience + expertise is absolutely killer.

I cannot wait to show you the results in a few months.

Is your ego in the way?

The first time I tried to build a sales team I failed because I thought I knew more than I actually did.

I underestimated the value of the experience and expertise of others to my own detriment.

Don’t let the same mistakes that cost me hundreds of thousands of dollars cost you money too.

At Go Carpathian, we have the experience and expertise to place all sorts of remote roles in Eastern Europe. 

—> Book a call here to see if you’re a good fit for our services. < —

Each role placed at Go Carpathian: 

• Is placed on a flat fee basis (we have no incentive to find you expensive candidates) 

• Is guaranteed for 12 months (as a part of our membership program) 

• Let’s you “skip the line” and use our expert recruiters as your own to find the very best Eastern European candidates. 

Oh and by the way, the first 7 companies who book a call from this email before this Friday at midnight, will get two roles placed for the price of one 

PS: