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Happy Saturday, everyone!
One of the three people in this email has managed a $200,000-a-month Google Ads budget. His salary expectation is $4,000.
It usually takes a quarter and a recruiter's invoice to build a paid media team. We're going to do it in one email.
At Go Carpathian, we cut hiring timelines from months to days by:
✔️ Headhunting from top-performing agency and in-house marketing teams
✔️ Testing for tracking discipline, budget judgment, and client communication
✔️ Vetting for English proficiency & U.S. cultural fluency
Instead of endless LinkedIn sourcing and interviews, you'll meet 3 paid media hires ready to join your team this week, each with real dollars and real accounts behind their numbers.
👉 See someone who fits your team? Book a free 30-min call with our recruiting specialists and interview them this week.
Candidate #1 — The Demand Gen Lead
📍Canada | 💰$5,500/month | Full-Time
Candidate #1 spent $20,000 on LinkedIn Ads and brought back three enterprise accounts worth a minimum of $100,000 each. He's a native English speaker who has owned $300K+ marketing budgets, led full enterprise rebrands, and can sit in front of your C-suite prospects without a translation layer. If you've been running paid media without anyone who owns the strategy above it, this is that person.
Why you should hire him immediately:
Turned $20,000 in LinkedIn spend into three enterprise accounts valued at $100,000+ each over three months
Averaged 2.7%–3% CTR on LinkedIn campaigns, roughly 3–5x the healthcare SaaS benchmark
Drove 4x digital growth and $450K+ in attributable pipeline within 12 months at a healthcare SaaS company
Owned and allocated a $300K+ marketing budget against pipeline and ROI targets
Runs Google, Meta, LinkedIn, Bing, and Microsoft Ads, so he picks the channel instead of defending one
Inherited an account with a 5% CTR and a 0.5% conversion rate, traced it to an overloaded lead form, and cut cost per conversion sharply while CPC stayed flat
Builds reporting in GA4 and Looker, pipes it into HubSpot or Salesforce, and runs MQL → SQL → opportunity workflows so leads don't die after the click
Led an enterprise rebrand that lifted brand recognition 32% and product revenue 35%
Tools: Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, Microsoft Ads, GA4, Looker, Google Tag Manager, HubSpot, Salesforce
Strengths: Demand generation • Go-to-market strategy • LinkedIn Ads • Enterprise rebranding • Funnel diagnosis • CRM workflow design • Budget ownership • Executive communication
Candidate #2 — The Google & Meta Operator
📍Ukraine |💰$3,600/month | Full-Time
Candidate #2 took a client's cost per acquisition from roughly $100 down by nearly half in three months. She has seven-plus years in Google Ads and four in Meta. Her real edge is unglamorous: she builds the tracking herself, and she's obsessive about killing spam leads before they get counted as conversions. Most local lead gen accounts don't fail on the ads. They fail there.
Why you should hire her immediately:
Cut CPA by nearly 50% within three months on an account that started around $100 per acquisition
7+ years managing Google Ads, 4+ years on Meta
Ran a $70,000–$100,000/month ad budget for a legal services firm
Managed a $20,000/month U.S. local service account targeting Long Island, Brooklyn, and Staten Island
Just as comfortable on $1,000/month budgets, where every wasted click actually shows up
Implements her own conversion, event, lead, and custom-conversion tracking through Google Tag Manager, then validates it a second way in Analytics
Builds systems to filter spam leads so only qualified leads register as conversions, the single biggest killer of local lead gen accounts
Runs omnichannel rather than search-only: Search, Display, Demand Gen, YouTube, Performance Max, and remarketing
Writes her own ad copy, and briefs designers properly when there's a creative team to work with
Reports weekly and monthly in Looker Studio, Databox, or Swydo, and validates platform numbers against third-party attribution
Tools: Google Ads, Meta Ads, Google Tag Manager, GA4, Looker Studio, Databox, Swydo, Triple Whale, SEMrush, SpyFu, Hotjar, GoHighLevel, Zoho CRM, Pipedrive, Zapier, Shopify, Google Merchant Center, Canva
Strengths: Google Ads • Meta Ads • Conversion tracking • Lead quality control • Full-funnel campaign architecture • Attribution • Ad copywriting • Client reporting
Candidate #3 — The Senior Media Buyer
📍Romania |💰$4,000/month | Full-Time
Start with the number: $200,000 a month. That's the largest single-client ad budget Candidate #3 has managed. His salary expectation is $4,000 a month. He handled 8 to 10 client accounts at once for a U.S. agency, end-to-end. He’s no a button-pusher. He’s an expert who knows how to read an account.
Why you should hire him immediately:
Largest single-client budget managed: $200,000 per month, with aggregate spend across clients well above that
Ran 8–10 client accounts simultaneously for a U.S. marketing agency with full ownership of strategy, budget, execution, and optimization
Found that ~60% of a client's conversions came from one state, restructured into a dedicated campaign at 60% of budget, then segmented the remaining regions by seasonal demand
Runs a disciplined testing framework: ~10% of budget reserved for creative, keyword, and campaign tests, with unused test budget reallocated to top performers
Refreshes creative every 3–6 months so campaigns don't quietly die of fatigue
Won't cap CPA in the first 3–6 months because it starves the algorithm of data, then sets target CPA just above the established baseline and scales budget gradually
Implements Google Tag Manager, tags, pixels, and server-side tracking without touching your codebase
Delivers consolidated full-funnel reporting across Google Ads, paid Meta, SEO, and site analytics, not just the channel he owns
Four years as senior media buyer at a Romanian agency running six-figure budgets, after seven years in QA engineering, which is why his tracking is clean
Did pre-sales work for his agency's sales team: competitive research, tech stack analysis, keyword and cost benchmarking, handed over as pitch-ready insight
Tools: Google Ads, Meta Ads, Performance Max, DSP/programmatic platforms, Google Tag Manager, GA4, server-side tracking, Looker Studio, RedTrack, Voluum, Bemob
Strengths: Media buying at scale • Budget pacing • Geographic segmentation • Structured testing • Server-side tracking & MarTech • Full-funnel reporting • Multi-account management
👉 All candidates can be interviewed within days.
Ready to meet them?
Schedule a free 30-minute discovery call with one of our recruiting specialists below and get matched with global talent this week.
Or just reply to this email with the candidate number you want to meet.
>>>> Book Your Free Call <<<<
Until next time,
The Go Carpathian Team
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